Swish Dental - Privacy Policy

Last Updated: July 14, 2022

Swish Dental (“we”, “us”, and “our”) provides this Privacy Policy (this “Policy”) to inform you about our collection, use, disclosure, and storage of data about you that we collect via the Swish Dental website and related offerings and services (collectively, the “Site”). Please review this Policy carefully. By registering an account for the Site, or otherwise using the Site, you agree to the terms and conditions of this Policy. We may update this Policy from time to time in our discretion, for example to keep up with changing laws regarding data processing. We will always keep the current version of this Policy posted on our website. By using the Site after a new version of this Policy has been posted, you agree to the terms and conditions of such version of this Policy.

HIPAA Privacy Manual

The Health Insurance Portability and Accountability Act (HIPAA) Privacy Rules (Privacy Rules) took effect in 2003. The original Privacy Rules remained the same for nearly six years. In February 2009, however, Congress passed the Health Information Technology for Economic and Clinical Health Act (HITECH Act). Most of the provisions in the HITECH Act took effect on February 17, 2010. Subsequently, on January 25, 2013, the Department of Health and Human Services issued final rules implementing the HITECH Act and making other changes to HIPAA. Finally, in April 2021, the federal government finalized certain rules known as the “Information Blocking Rule.”

Click here to view Swish Dental's full HIPAA Privacy Policy.

Data We Collect

“Personal Information” means information that can be used to identify you, such as your name, login credentials, email address, and any other information protected as personal information or data under applicable privacy laws. We collect Personal Information that you voluntarily provide us, for example when you register a user account, sign up for mailing lists or newsletters, schedule an appointment, refer a friend, or otherwise reach out to us. Your submission of Personal Information is voluntary, but we may be unable to provide you requested information or services if you choose not to provide necessary Personal Information.

Other Information” means information that does not identify you personally, and may include technical details regarding the device you use to access the Site, IP address, operating system, browser, referral URLs, page views, location data (if location services are enabled), clicks, etc. Our systems automatically collect this kind of Other Information when you interact with the Site. Other Information also includes information that may originally have been Personal Information but has been aggregated or anonymized such that it cannot be used to identify any individual.

Cookies; Similar Technology; Analytics

We use “cookies” to obtain certain types of data when your web browser accesses our website. Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your web browser to enable our system to recognize you and your personalized settings, to better understand how you interact with the Site, to monitor aggregate usage, and to optimize web traffic routing on our website. Most browsers have settings to disable or limit cookies, but please note that certain areas or features of the Site may not be available or fully functional if you choose to disable cookies for our websites. We may also use pixel tags, web beacons, or similar technologies to understand how our users interact with our sites and emails. Our website does not respond to “do not track” signals.

We may also use third-party analytics services such as Google Analytics, which help us understand how users are finding and using our App. Google Analytics collects information such as how often users visit the Site, what pages they visit when they do so, and what other sites they used prior to coming to the Site. We use the information we get from Google Analytics to improve the Site and our offerings and to provide more relevant advertising. To learn more about Google Analytics’ privacy practices, you can visit https://support.google.com/analytics/answer/6004245?hl=en. To opt out of Google Analytics’ metrics, you can follow the instructions at https://tools.google.com/dlpage/gaoptout.

We may use third-party remarketing services to advertise on other websites after you have interacted with the Site. You can learn more and adjust your preferences with each provider as listed below:

We do not control third parties' own collection or use of your information to serve interest-based advertising. You may be able to opt out of receiving personalized advertisements from companies who are members of the Network Advertising Initiative or who subscribe to the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising. For more information about this practice and to understand your options, please visit: http://www.aboutads.info and http://www.networkadvertising.org/choices/. You may also use TRUSTe's Preference Manager at http://preferences-mgr.truste.com.

Use of Your Data

We use your Personal Information:

  • for the purposes for which you provided it to us (e.g., to create and manage your account, register you for promotions or newsletters, administer the refer-a-friend program, schedule appointments, and communicate with you regarding appointments and services);
  • to respond to your inquiries and communications;
  • to personalize, improve, maintain, and operate the Site;
  • to inform you about other opportunities, events, or services in which you may be interested, including those offered by our affiliates;
  • to exercise or defend our rights and comply with statutory and regulatory requirements, including responding to lawful requests for information by governmental authorities; and
  • for other reasons with your prior consent.

You can opt out of receiving newsletters and other promotional or marketing emails from us at any time by clicking the unsubscribe, opt-out, or similar link at the bottom of any such emails. Please note we may still contact you in connection with your account or for other administrative, non-marketing purposes.

We may use Other Information (which does not identify you personally) for any manner we deem appropriate, including without limitation to improve, maintain, and operate the Site.

Disclosure of Your Data

We will not sell your Personal Information to third parties. We may share your Personal Information with affiliates within our company group (subject to their compliance with this Policy) and as needed to fulfill the purposes described in the “USE OF YOUR DATA” section above, including:

  • with our service providers, such as our third-party scheduling platform and analytics, communications, and customer/technical support providers, who are only permitted to use the data on our behalf;
  • as necessary to exercise or defend our rights or comply with applicable law or orders from law enforcement and other governmental authorities; and
  • to other third parties with your prior consent.

Additionally, in the event of a merger, consolidation, sale, or transfer of all or substantially all of our assets or business, one of the assets that would generally be transferred is the data we have collected, which would be transferred subject to this Policy.

We may disclose Other Information (which does not identify you personally) to any parties and for any purposes we deem appropriate.

Location; Data Retention; Security

We are based in the United States and by using the Site, you consent to your Personal Information being transferred to and stored in our data centers located in the United States. We may retain your data so long as we can reasonably foresee the data may be required in connection with our business relationship with you. In some cases, we will retain the data for a longer period as necessary to comply with our legal obligations, follow records retention policies, resolve disputes, and enforce our agreements. You may access and update your Personal Information by visiting your account profile. We have implemented reasonable physical, organizational, and technical procedures to secure the Personal Information we have in our possession. Unfortunately, no measures can be guaranteed to provide 100% security when dealing with internet connections, so please do not transmit any sensitive Personal Information to us.


The Site is not directed toward children under 13. If a parent or guardian becomes aware that his or her child has provided us with personal information, the parent or guardian should contact us as set forth at the end of this Policy, and we will take reasonable steps to promptly remove such data from our systems (subject to any applicable, legally required or permitted, retention standards).

Third Party Sites

The Site may include links to third-party apps, sites, and services. If you visit or use such third-party sites and services, please be mindful that the relevant third party controls the cookies and other technologies it uses on its sites and how it collects, uses, and shares your Personal Information. This Policy only governs our own privacy practices; please review the applicable third-party privacy policy when visiting or using any third-party sites or services.


For more information or for help in answering any questions, please contact us at marketing@swishsmiles.com.

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